You could be missing a lot of orders in GA4 and making ad-budget decisions on incomplete data Standard GA4 tracking counts a purchase only when the shopper returns to the “Thank You” page. For many alternative or delayed payment methods (e.g., QR-code payments, pay-by-link invoices) customers never revisit that page. The result: distorted ROAS, broken attribution, and paused campaigns that were actually profitable. It does things differently by offering a complete Data Layer with Web Pixel and API, a dedicated server-side listener, and smart deduplication.
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