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ActiveCampaign Marketing

by ActiveCampaignEmail marketingSMS marketing4.5260 reviewsFrom $19/month. Free trial available.

ActiveCampaign’s Shopify app helps businesses automate their marketing and sales efforts to engage customers, generate leads, and drive growth.

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Overall sentiment is mixed, with many users praising the app's automation capabilities and CRM features. However, several highly negative reviews highlight significant issues with billing, difficulty canceling, and poor customer support response times.

Mined from reviews and the listing

AI-extracted signals, not verified claims — read the source text before treating any of these as fact

What it actually does

Automate marketing and sales effortsGenerate leadsTrack customer shopping habitsManage customer experienceTrigger automations based on purchasesSync store contacts and activityBuild marketing funnelsIntegrate with CRM tools

Customers asked for

  • • Improved reporting features
  • • Ability to manage B2B pipeline professionally
  • • Better support documentation for complex issues
  • • More granular control over billing/cancellation process

Common complaints

  • Pricing: Multiple complaints regarding unexpected or difficult-to-cancel charges.
  • Support quality: Users report support staff asking irrelevant questions or taking excessive time to reply.
  • Bug: Specific reports of the billing page not working or general software bugs.
  • Performance: Complaints about very slow page loading times.
  • Missing feature: Difficulty configuring the integration due to basic functionality.

Pricing perception

Reviewers are split on whether the pricing is worth it.

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