Shopify Translate & Adapt
Automatic English to Spanish translation, French translation, and more. Translate your ecommerce store content for each of your international markets.
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Overall sentiment is mixed, with users praising the ease of use for localizing content and the ability to review translations manually. However, significant complaints center on translation inconsistencies, such as incorrect content being pulled or manual edits being overwritten by automatic functions.
Mined from reviews and the listing
AI-extracted signals, not verified claims — read the source text before treating any of these as fact
What it actually does
Customers asked for
- • Add a checkbox to stop unit conversions for measurements
- • Allow users to select specific tags that should not be translated
- • Support for more than the currently limited number of languages
- • Provide a warning before auto-translating over manual edits
Common complaints
- Bug: Automatic translation overwrites manually edited translations without warning.
- Bug: Translation sometimes inserts content from entirely different products.
- Missing feature: Users cannot easily stop unit conversions or prevent translation of tagged content.
- Performance: The system is described as clunky and slow.
- Missing feature: Inability to translate beyond a limited number of languages.
Pricing perception
Reviewers call out the pricing as a pain point.
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