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Marsello: Loyalty, Email, SMS

by MarselloLoyalty and rewardsEmail marketing4.2162 reviewsFrom $60/month. Free trial available.Listed May 2017

Grow your business with a points-based loyalty program. Whether you’re selling in-store or online, we’ve got your loyalty and marketing needs covered.

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Overall sentiment is mixed, with many users praising the app's robust features and multi-functionality for loyalty, email, and SMS marketing. However, a significant and recurring complaint revolves around sudden, substantial price increases and perceived poor customer support when issues arise.

Mined from reviews and the listing

AI-extracted signals, not verified claims — read the source text before treating any of these as fact

What it actually does

points-based loyalty programin-store or online loyalty managementemail campaign setupSMS marketingautomated email campaignsloyalty program integration with email

Customers asked for

  • • Ability to offer bonus loyalty points for a specified product
  • • Email campaign editor needs to pull live data from Shopify
  • • Improvement on handling of expiring SMS credits upon price changes

Common complaints

  • Pricing: Multiple users cited sudden, large price increases and rate changes.
  • Support quality: Multiple complaints regarding unresponsive or unhelpful customer support.
  • Bug: Issues reported with data import, duplicate customers, and integration hiccups.
  • Missing feature: Users noted the inability to offer bonus points for specific product purchases.

Pricing perception

Reviewers are split on whether the pricing is worth it.

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