Easy Tag ‑ GTM & Data Layer
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work.
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Overall sentiment is highly positive, praising the app's ability to accurately implement Google Tag Manager and its excellent customer support. A significant recurring complaint, however, revolves around the unexpected shift from a one-time payment model to a mandatory monthly subscription.
Mined from reviews and the listing
AI-extracted signals, not verified claims — read the source text before treating any of these as fact
What it actually does
Customers asked for
- • Restore the original one-time payment pricing model
- • Provide clearer upfront pricing structure regarding subscription changes
Common complaints
- Pricing: Sudden and unexpected shift from one-time fee to monthly subscription
- Pricing: Initial advertising of a one-time purchase price was misleading
- Bug: App failed Google Tag Assistant test until manual tag entry was done
Pricing perception
Reviewers call out the pricing as a pain point.
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